ABOUT CHRONIES
Some ideas come from boardrooms.
CHRONIES came from an apartment in Delaware, a smoke session, a cousin from out of town, and a conversation about enamel pins.
Back in 2017, the idea was simple.
What if Purple Haze was a character?
That conversation turned into a pin. The pin sold. But instead of moving on to the next design, something about that character stuck.
He needed a name.
A personality.
A story.
A world.
That character eventually became Sammy Hendrix — a legend inside the CHRONIES universe — and one little nug of an idea started growing into something much bigger.
That was the beginning.
THE NUGS YOU DROPPED NEVER DISAPPEARED
Everybody who smokes knows the moment.
You break something up, a nug falls, disappears into the carpet, rolls under the couch, gets lost between the cushions...
Gone forever.
Or so you thought.
CHRONIES imagines a world where those forgotten little nugs weren't gone at all.
They were down there living entire lives.
Making friends.
Starting arguments.
Going on adventures.
Looking for snacks.
Forgetting why they walked into the room.
Losing the lighter they were holding thirty seconds ago.
Getting into situations they had absolutely no business getting into.
Basically...
living like the rest of us.
That's the heart of CHRONIES.
The characters might be inspired by cannabis, but the personalities come from real life.
Because everybody knows a Chronie.
You know the friend who can't remember where they put anything.
The one who somehow turns a five-minute story into forty-five minutes.
The quiet one who's always observing everything.
The grumpy one who acts like they hate everybody but would be the first person to show up when you actually need them.
The one whose entire night revolves around what everybody's ordering to eat.
Maybe they're your friends.
Maybe they're family.
Maybe you're reading this right now thinking...
Shit. That's me.
Exactly.
EVERYBODY HAS A CHRONIE
CHRONIES was never built around the idea that weed is somebody's entire personality.
That's not real life.
Cannabis is just part of the world.
It's Tuesday at 7:18 at night and somebody's lighting up because that's what the group does.
There's no holiday.
No countdown to 4:20.
Nobody needed an excuse.
You're sitting around with people you've known forever, talking shit, laughing about something that probably isn't even that funny, somebody's hungry, somebody forgot what they were saying halfway through the sentence...
and somehow those ordinary nights end up being the ones you remember.
That's CHRONIES.
It's the culture, but it's also all the little things around it.
The munchies.
The inside jokes.
The strange conversations.
The forgetfulness.
The loyalty.
The friend who's rough around the edges but has a heart of gold.
The personalities you couldn't make up if you tried.
Cannabis may be where the inspiration started, but people are what make CHRONIES work.
You don't even have to smoke to know these characters.
Everyone has their own strange little crew.
And everybody in that crew has character.
HAND CRAFTED. GENETICALLY MODIFIED.
Every CHRONIES character begins with an idea.
Their personality, appearance, attitude, details, quirks, and role in the world are developed conceptually before the character ever exists visually.
From there, the original characters were brought to life through commissioned hand-drawn artwork.
Nothing started with a button that said "generate."
The personalities came first.
The world came first.
The plan came first.
And that matters because CHRONIES was always supposed to become more than a collection of drawings.
The characters were designed to live.
To grow.
To become recognizable.
To become somebody's favorite.
To remind somebody of their best friend.
Their cousin.
Their brother.
Their girlfriend.
The person they used to smoke with every Friday night.
Or themselves.
That's what makes a character stick around.
Not because somebody told you they're iconic.
Because somewhere along the way, they start feeling familiar.
NOW THEY'RE FINALLY ALIVE
Years after the first character was created, the CHRONIES world is finally starting to move.
Literally.
The animated series isn't where CHRONIES began.
It's the next step in a plan that's been developing since the beginning.
For years, these characters existed through artwork, apparel, collectibles, ideas, personalities, stories, and an expanding universe that continued growing behind the scenes.
Now we're finally getting to see what happens when the little bastards start walking around.
The animated series gives CHRONIES another way to tell their stories and introduce people to the world that's been developing all along.
But it's only one piece.
CHRONIES is characters.
Animation.
Apparel.
Collectibles.
Games.
Stories.
Art.
Entertainment.
And whatever this world grows into next.
The goal has never been to build something that disappears when a trend ends.
We're building characters people remember.
A world people recognize.
And a name that eventually needs very little explanation.
IF YOU KNOW, YOU KNOW.
There's something fun about discovering something before everybody else does.
Before the giant crowds arrive.
Before your friend texts you something you've already known about for two years.
Before something underground isn't underground anymore.
That's where CHRONIES is right now.
If you found us early, welcome.
You're in on it.
And if one of these characters reminds you of somebody...
send it to them.
If one reminds you of yourself...
you might want to keep that part quiet.
Because underneath all the weed, jokes, weird characters, smoke sessions, dropped nugs and bad decisions, CHRONIES has always been about something pretty simple:
the people you go through life with.
Some are loud.
Some are quiet.
Some are sweet.
Some are absolute schwag.
And every once in a while, you find somebody who's straight diamonds and sauce.
Either way...
everybody has character.
And everybody knows a CHRONIE.
CHRONIES
Hand Crafted. Genetically Modified.
IYKYK.
